Tag Archives: data quality

September 17, 2013

Is Data Quality Relevant for Big Data?

One of the biggest benefits from a big data analysis is the ability to find answers to new types of questions and then quickly take action to improve business results. For example, a retailer can leverage social media data to analyze customer reaction to a marketing campaign and make immediate changes rather than waiting several […]

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October 30, 2009

Do you have an analytics strategy and why should you care?

After just returning from IBM’s Information on Demand (IOD) Conference in Las Vegas, I would like to take this opportunity to virtually whisper just one word in the ear of a current day Benjamin Braddock, “analytics”. Many businesses have spent the past 25 years or so automating and streamlining business processes in order to drive […]

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