Speaking Engagements

February 15, 2007

Speaking Engagements

Bit9 Webcast – Confidential Data for Sale: 7 High-tech Criminals Compromise Your Computers
July 17, 2007

Robin Bloor, Partner Hurwitz & Associates
Bit 9 Webcast

Today’s hackers are after your enterprise data, and the tools and services they employ to get at it are provided by a sophisticated and fast growing criminal support industry. Even more surprising, and worrying, is how ineffective today’s standard enterprise security practices are at stopping these sophisticated attacks. To listen to the webcast.


Red Herring East 2007 Boston
June 28, 2007

Service-Oriented Software Transforms the Industry
Judith Hurwitz President Hurwitz & Associates Moderator

David Saul, Senior Vice President, StateStreet
Tom Laffey, Executive Vice President, Worldwide Research and Development, TIBCO Software
Jeffrey Nick, Chief Technology Officer, EMC
David McFarlane, Chief Operating Officer, Nexaweb
There has been a considerable flurry of activity behind the movement towards a service oriented architecture (SOA). So, where is this technology and business approach headed? How are leaders in SOA planning to move their technology innovation forward? What is the impact on customers? This panel will bring together technology leaders to discuss directions and predictions for the future of this important technology movement. Agenda.


New York Enterprise Modeling User Group
June 13, 2007

New York City
Marcia Kaufman, Partner Hurwitz & Associates
All About Service Oriented Architecture (SOA)

All About Service Oriented Architecture (SOA) SOA is one of the most important initiatives driving the future of software development. While many of the concepts and technologies behind SOA are not new, the commercialization of this industry is rapidly evolving. This approach to technology is transforming the way vendors produce offerings and how organizations are expecting to be able to gain flexibility from their IT infrastructure. One of the key benefits of SOA is the improvements that organizations make in business and IT communication which leads to improvements in productivity. This presentation will explore some of the important technology and business benefits and implications of SOA as well as the best practices companies are following to achieve and maintain those benefits. SOA is a big shift in the mindsets for business and technical managers. This presentation will address the impact this is having within the organization.



Text Analytics Summit 2007
June 12, 2007

Expert Analyst Panel
Dr. Fern Halper PhD

Join leading analysts as they discuss the most pressing issues affecting the text analytics space today. This is your unrivalled opportunity to hear from the people who sit on the fence.

• Convergence of data & text: What benefits will it really bring the industry? Who will be the first users? Who will offer the technology? When will it be available?

• Search & Mining: How much of an importance does search play in text mining? Can search technologies be used to increase the capabilities of text mining?

• Applications: Which applications are being created for text analytics technologies? How will businesses benefit? What is next for the future of text technologies?

Nick Patience, Research Director, Infrastructure Software, The 451 Group

Fern Halper, Partner, Hurwitz & Associates Moderator: Susan Feldman, VP Research, IDC



Software 2007
May 8, 2007

Santa Clara, CA
The Future of Software as a Service: Where Do We Go From Here?
Judith Hurwitz President of Hurwitz & Associates Moderator

Christopher Wong, Vice President Strategy and Marketing, IBM Developer Relations Software Group
Roger Bottum, Vice President of Marketing, AXENTIS
Paulo Rosado, CEO, OutSystems
Software as a Service has become a potent force in the software world. Companies like SalesForce.com and SalesNet has raised the bar in terms creating a business model that scales economically. What does the future hold for this model? Will it become the preferred way of sell software? Will hybrid models become the norm? But what are the implications of this movement? This panel will explore how software companies are innovating on this model. Issues that we will explore will include:
Does the SaaS platform hide the sins of bad software?
How modular and structured does the back end software have to be to be successful long term?
Is Service Oriented Architecture (SOA) a requirement for SaaS?
What are the emerging business models for SaaS? What is the impact on the way software is sold?
What is the role of platform players in a SaaS ecosystem?
How important is brand in the success of SaaS?



Informatica World 2007
May 1, 2007

Orlando, FL
Judith Hurwitz President Hurwitz & Associates Moderator
Data Sessions Discussion Panel




CA World 2007
April 23, 2007

Robin Bloor, Partner Hurwitz & Associates
SOA as a Strategic IT Platform for Business Process and Systems Management

This session will engage Robin Bloor, a leading industry analyst and influencer with the Hurwitz & Associates and one of the authors of Service Oriented Architecture for Dummies, in a look at SOA opportunities and benefits for IT vendors and customers. Specifically, we will examine CA’s current efforts with SOA in general and the CA Integration Platform as an accelerator of EITM in particular.




WITI Women & Technology East 2007
March 29, 2007

Boston, MA
Marcia Kaufman, Partner Hurwitz & Associates
Carol Baroudi, Co-Author, “SOA for Dummies”
Maryann Hondo, Senior Technical Staff, SOA Appliances for Data Power, IBM, AIM Organization
SOA – What is it and How to Leverage this approach for your business

This session will engage Robin Bloor, a leading industry analyst and influencer with the Hurwitz & Associates and one of the authors of Service Oriented Architecture for Dummies, in a look at SOA opportunities and benefits for IT vendors and customers. Specifically, we will examine CA’s current efforts with SOA in general and the CA Integration Platform as an accelerator of EITM in particular.


HP Software Universe Asia Pacific
March 5, 2007

Brisbane, Australia
State of the Market: How Software Drives Business Results
Judith Hurwitz, President, Hurwitz & Associates
David Gee, HP Software
Carey Schwaber, Senior Analyst, Forrester
Geoff Johnson, Research Vice President, Gartner SOA – What is it and How to Leverage this approach for your business

What key trends will drive IT in 2007? Where will you spend your budget? What does HP Software’s expanded product portfolio mean for your business? David Gee, with the help of analysts from Forrester, Hurwitz & Associates, and Gartner will address these issues and others directly relevant to your success. Part presentation, part Q&A, and part panel discussion, this session targets three key IT areas: operations, applications, and service providers. Carey Schwaber of Forrester will answer your questions about the initiatives and developments that will impact application development in the near future. Judith Hurwitz of Hurwitz & Associates will discuss the challenges that face operations organizations and the initiatives IT executives are undertaking to meet them. And Geoff Johnson will share how service providers can evolve new business and revenue models to optimize business outcomes in times of declining traditional markets. The session will end with a panel discussion in which our analysts bring all these concerns together by discussing a cross functional, lifecycle approach to IT management.



Enterprise Architecture Forum
February 21, 2007

Penn State
Service Oriented Architecture for Dummies
Judith Hurwitz, President, Hurwitz & Associates

Technology researcher, strategy consultant, and author Judith Hurwitz spoke at the first EA Forum event of 2007. In 1992, Judith founded the industry-leading research and consulting organization, Hurwitz Group. Currently, she is the President of Hurwitz & Associates, a research and consulting firm with a portfolio of service offerings focused on identifying customer benefit and best practices for buyers and sellers of information technology in the United States and Europe. Widely respected throughout the industry, Judith is a recipient of the 2005 Massachusetts Technology Leadership Council award. Judith will provide real-world insights and observations gathered in the writing of her recent SOA book, along with the opportunity for discussion and dialogue. Specific areas of focus will include: • What to do (and what not to do) in initial or continuing SOA efforts in your Enterprise
• How successful Companies are approaching the SOA space
• Setting (and meeting) expectations of your Management and Technology communities
• A review of the latest market trends and observations
• Pragmatic ways to get started




Boston University School of Management Symposium 2007
February 10, 2007

Boston University
Marcia Kaufman, Partner Hurwitz & Associates
Revolutions in Information

These are exciting times in the world of information technology. With phenomenon like Web 2.0 and functionality convergence in mobile devices, not only is the reach of information drastically widening but the power to create and disseminate information is also moving out the exclusive realm of the publishing world, onto the desktops of novice internet users. This panel will throw some light on current and possible future trends in the dissemination and accessibility of information by examining the visions and strategies of businesses in this new information economy.





Building a Service Oriented Architecture with BPM and MDA
Monday, 16 October 2006

October 16 – 19, 2006
Burlingame, CA USA 

Keynote Presentation
The Future of SOA: the Industrialization of Software
Judith Hurwitz, President, Hurwitz & Associates
Organizations are beginning to think differently about how they leverage their software assets as critical business enablers. The movement toward SOA will have a profound impact on the strategic role of software. There will be many unintended consequences of SOA that are yet to be understood. For example, the balance of power among software vendors will change. In addition, business leaders will have a much more profound role in the development of software than ever before. We are indeed at the early stages of the industrialization of software. This talk will focus on where SOA is headed and how it will impact organizations over the coming decade.


2006 IBM Information Management Awards program
Sunday, 15 October 2006

Judith Hurwitz, President of Hurwitz & Associates will be on the judging committee.
This program will recognize IBM Information Management Business Partners who demonstrate excellence in delivering exceptional business value and providing cutting-edge solutions based on the Information Management software portfolio.
Advanced and Premier IBM Business Partners from all IBM PartnerWorld communities are eligible to compete for an Information Management Award. Qualified Business Partners may nominate their own solutions or be nominated by IBM customers and sales representatives. Winners and finalists will be selected from among those Business Partners who have dedicated their time and energy to providing innovative solutions using IBM Information Management software.

Winners and finalists will be honored during the Information On Demand 2006 Conference, October 15-20 in Anaheim, CA USA.


Enterprise 2006
Sunday, 08 October 2006

Enterprise 2006
October 8-10th, 2006
Inn at Spanish Bay, Pebble Beach, Calif.

For the ninth consecutive year, Enterprise 2006, will bring together CEOs and other software industry leaders to candidly share ideas, express opinions and debate strategic issues of common interest. This Sand Hill Group event is an invitation-only conference for the top 200 executives and professionals in the enterprise software and technology markets.

“Successful Software Ecosystems”
Moderator: Judith Hurwitz, Hurwitz & Associates
Panelists: Phillipe Vincent, Accenture; Dan’l Lewin, Microsoft, Doug Kennedy, Oracle; Zia Yusuf, SAP


Georgetown University and IBM Corporation Service-Oriented Architecture (SOA) Summit
Thursday, 14 September 2006

Thursday, September 14, 2006
Georgetown University, Intercultural Center (ICC) Auditorium
37th and O Streets NW
Washington, DC 20057
“Applying SOA to Real World Problems”

Imagine a world where organizations and individuals can realize their capabilities, products, knowledge, even talents into services that can be accessible from the Internet. In the electronic commerce domain, it is easy to imagine when we consider product ordering and purchasing (e.g. Amazon or E-bay). Other examples transcend business, military, and even space travel. The purpose of this event is to introduce this emerging area of service-oriented computing and to illuminate the benefits of this methodology to organizations and consumers.
SOA Panel Discussion
Moderator: Judith Hurwitz, IT Industry Analyst and Author of “SOA for Dummies”


Judith Hurwitz will give the keynote presentation for OMG’s Workshop
Thursday, 10 August 2006
OMG Announces Program for Building SOA w/ BPM, MDA Workshop 
Thought Leadership
About Jay Seagren

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