Authors
Sanjeev Aggarwal, Partner
Laurie McCabe, Partner
Sponsored by Campaigner
Email Marketing Adoption and Characteristics
This report, the second of two, highlights key findings from a survey conducted in July 2009 by Hurwitz & Associates, and is sponsored by Campaigner. The survey investigates how North American small businesses with 1-20 employees are succeeding today, and how they are adapting their marketing plans and budgets to compete more effectively. Email marketing has become a mainstream marketing staple for small businesses (Figure 1).
- 46% of small businesses currently use email marketing
- 36% plan to begin in the next 12 months
• 18% do not use email marketing and have no plans to begin
