Consulting Services
Hurwitz and Associates helps provide technology providers with guidance to optimize companies go to market direction so that customers quickly understand the value of offerings. Hurwitz & Associates has helped many emerging and established enterprise clients understand the business value of technology in order to improve sales and customer adoption.
Our analysts routinely consult with vendors on how to be successful in go-to-market strategies by objectively assessing the business and operational value of technology and then helping companies to in positioning and messaging for new initiatives and offerings. In addition, our team can provide a methodology and guidance to your customer advisory board to ensure they include compelling content and result in directive action that improves customer satisfaction.