Services Overview

October 22, 2009

Services Overview

What Can Hurwitz Do For You?

  • Help you position your technology so it solves customer problems
  • Help your organization understand which technologies will have the greatest benefit to the bottom line
  • Deliver hard hitting and insightful speeches and panel moderation
  • Provide actionable recommendations for you go-to-market strategy
  • Evaluate where your company fits in a highly competitive market
  • Implement powerful customized workshops on Message Testing, Positioning, and Partnering Strategies
  • Provide on point sales training that makes your strategy come to life for customers.
  • Conduct sophisticated primary research that leads to the right decisions at the right time.
  • A customized approach to solutions  that meet your goals and budget


Hurwitz & Associates specializes in providing you with trusted and strategic guidance.  Hurwitz & Associates consultants provide a holistic perspective that reflects how real customers react to messaging, packaging, and partnering. Unlike some consultants, Hurwitz & Associates analysts are technically deep but in context with a real world perspective.  Our consultants have worked with hundreds of companies with excellent results. Take a look at some of the ways we have made our customers successful (link to case studies).

OnCall for Emerging Companies

As an emerging company, you can gain significant value from the support of strategic analysts and consultants.  Hurwitz & Associates has created a service specially designed for small emerging companies that need sophisticated services with an affordable and accessible approach. We can help you meet your business objectives and get more attention for your products and services. Your prospects and customers are looking for respected analysts that can amplify your value and your credibility.

Marketing & Sales Accelerators

Our senior team is on the forefront of thought leadership. We provide our insights and analysis in a no holds barred approach through our blogs, twitter feeds, and industry white papers.

Opportunity Mapping

Think of Opportunity Mapping as a way to figure out the DNA of your company so that you better positioned to win in the market and satisfy the needs of your customers and prospects.  This service to you develop effective go to market strategies that link the emerging customer needs to the great potential buried in your products and services. Through a series of modules, Hurwitz & Associates consultants can help you capitalize on your opportunities to make your customers successful

Primary Research

Great primary research is a combination of knowledge of the market, sophisticated methodologies, and great analysis. Hurwitz & Associates brings all three of these facets together to our customers be successful. Our research combines the best of quantitative and qualitative research. Our seasoned analysts get beyond the obvious findings and provide insights into the ramifications of the research. Therefore, the primary research results are both insightful and actionable.

Speaking Engagements/ Webcasts

Hurwitz & Associates analysts are well-regarded speakers at both public and private events. We have delivered significant keynote addresses at industry conferences, customer advisory boards, and have moderated many different types of panels and roundtables.  When you need to provide clarity and insight for customers, Hurwitz & Associates analysts and consultants are great partners.  Hurwitz & Associates participate in both public and private Webcasts and Podcasts that help crystallize important trends and technologies for customers and partners.

Customized Offerings

Hurwitz & Associates management understands that your company tailors its services based on client requirements. In a business environment in a constant state of change, you need research and consulting offerings that help you you’re your goals and objectives.  We are a flexible and agile organization and therefore we can customize an offering that matches exactly what your need is right now.  Let us know your need and together we’ll customize a project that meets you needs – whether it is a set of short strategy sessions or a target research survey.

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