February 22, 2007


Hurwitz & Associates services give you an actionable understanding of your market, business needs, customers, prospects, and competition, as well as the implications of on-going innovation. We give you the information you need to make better business decisions. And we help you apply that knowledge for a competitive advantage.

How do we do this? We work collaboratively. We use a cross-disciplinary, research-based, best-practices approach. We leverage our deep knowledge of the technology market with primary research on customer needs, beliefs, and motivation. By mapping customer pain to IT, we help you implement changes that enable you to deliver what the market wants.

Primary Research is the foundation for all Hurwitz & Associates services. Learn more

What can we do for you?

Find out more about our services:

The Hurwitz GreenPaper


This advantage of these insightful research-based papers, which capture marketplace thinking about the value of your products through independant, third-party customer analysis.

SOA Training & Consulting


Through Hurwitz’s own SOA Universe, we can help you determine if and how this powerful technology can make your IT infrastructure more productive and responsive.

Product Positioning and Messaging


Companies rely on us to test existing assumptions — and discover new opportunities — for markets, positioning, and messaging.

Customer Pain Mapping


You can position and market your new products more effectively when you understand your customers’ needs.

Partnership Optimization Program


A partnership with a technology provider or vendor can greatly increase your new product’s presence in the marketplace.

Hurwitz & Associates Live


Our analysts’ speaking engagements and participation in web/podcasts can lend credibility to your product introduction.




About Jay Seagren

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