April 21, 2006


Hurwitz & Associates provides software vendors and buyers with targeted services to help them understand and benefit from emerging market trends. Leveraging primary research and our deep knowledge of the technology market, we work collaboratively with software vendors to identify products that meet current and future customer needs and to bring those products to market.

We use this same market knowledge to assist IT executives in making the technology buying decisions that will maximize communication with their customers, suppliers, and partners.

What Can Hurwitz Do For You?

  • Highlight business value of technology solutions


  • Provides valuable insights to your sales force about purchasing motives


  • Need a thought leader to speak at a keynote, user group or roundtable


  • Provide actionable go-to-market guidance


  • Evaluate strategic initiatives (vendor strategies and competitive analysis)


  • Workshops on Message Testing, Positioning, and Partnering Strategies


  • A customized project that meets your goals and budget


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