Recent research: Web API Study

Web API Study: The Benefits of APIs in the App Economy

Author: Fern Halper, Partner; Judith Hurwitz, President and CEO; Marcia Kaufman, COO and Principal Analyst

This report presents the results of a Hurwitz & Associates Web Application Programming Interface (API) study, “The Benefits of APIs in the App Economy.” This study examined how early adopters of Web APIs were able to gain significant business value by utilizing APIs across multiple platforms and devices. Hurwitz & Associates surveyed more than two dozen leading edge companies that are using APIs to transform their businesses.The results were significant. The research indicates that companies that took advantage of APIs experienced benefits in the following areas:

  • Significant Improvement in Partner/Customer Reach. There was a greater than 70% increase in connecting to important customers and partners to build more profitable relationships.
  • Increase in Web Traffic. There was 70% increase in web traffic and a 50% increase in web service usage by customers once the Web API was implemented.
  • Faster Time to Onboard Partners. Early adopters discovered that there was a 30% decrease in the amount of time required to onboard partners. At the same time there was a 30% increase in the ability to bring new innovative ideas to market quickly.
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