Recent research: Text Analytics Meets Lead Generation to Provide a TrueAdvantage

Text Analytics Meets Lead Generation to Provide a TrueAdvantage

Author: Dr. Fern Halper, Partner

As information flows from the 20,000 sources, it is structured, cross-referenced, stored, and then matched against a user’s specific True Lead profile.

The name of the game in sales is obtaining high quality leads in order to improve the number of sales closed. This can be a time-consuming process that involves research, buying lists of potential prospects, cold calling, and a number of other activities. The ultimate goal is to identify information that is a precursor for a high propensity to buy. This information is referred to as a trigger. For example, a trigger for an office supply company might be new businesses moving into the area that will need office supplies. Sales people are beginning to utilize Internet search engines to gather information about potential leads.