Recent research: Putting Survey Analysis in the Hands of Business Users
Putting Survey Analysis in the Hands of Business Users
Author: Dr. Fern Halper, Partner
MarketSight provides an intuitive interface that enables users to run cross-tabulations (cross tabs) to summarize data. Consider the following scenario: A company is looking to enhance their product. They deploy an online survey to hundreds of their existing customers as well as prospects to determine new product features. The results are in, waiting to be analyzed by a vendor or internal market research team. Product management is anxiously awaiting the analysis… and waiting. Why does product management need to wait for someone else to analyze these survey results? The answer is that, until recently, they simply didn’t have the right tools to do it themselves.