Recent research: Big Data Analytics and Information Management Files

Author: Marcia Kaufman, COO and Principal Analyst; Daniel Kirsch, Senior Analyst

  • Hurwitz & Associates Reveals Top Trends for End Users in Its Victory Index Report for Advanced Analytics
    The Hurwitz Victory Index Report for Advanced Analytics is designed as a market research assessment tool, it highlights both the diverse uses for advanced analytics technology such as predicting customer behavior and preferences, sales and industry forecasting, predicting failures in machinery, and predicting and reducing fraud, and the vendors who make those applications possible.

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Text Analytics: The Hurwitz Victory Index

Author: Fern Halper, Ph.D, Partner and Principal Analyst; Marcia Kaufman, COO and Principal Analyst; Daniel Kirsch, Senior Analyst

  • Unstructured data is everywhere – in emails, call center notes, verbatim survey responses, tweets, blogs, and online news – to name just a few sources. In fact, by most industry estimates, unstructured text accounts for eighty percent of the data available to companies.

 Winning Mobile and Web Customers with Fast Data

Author: Marcia Kaufman, COO; Principal Analyst; Daniel Kirsch, Research Analyst

  • Business leaders are finding that they need to dramatically transform the way their organizations engage with customers to remain competitive. Fast Data – the data architecture that supports real-time decision-making – is at the heart of this transformation.

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 Data Management in Transition: Where Are We Heading With Big and Fast Data?

Author: Judith Hurwitz, President & CEO; Dr. Fern Halper, Partner

  • A confluence of factors has converged to create one of the most important trends in data management – the emergence of Big and Fast Data. These factors include advances in computing technology, the decrease in computer memory prices, the maturation of the Internet, more advanced analytical tools, virtualization, and the cloud.

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Victory Index Report for Predictive Analytics

  • Predictive analytics has become a key component of a competitive company’s analytics arsenal. It is one of the most important trends in analytics because in difficult economic environment companies need to have a better ability to anticipate where markets are headed and where customer demand will be.

Advanced Analytics Whitepaper

  • This paper publishes and is an analysis of the results from an online survey of 160 companies in January 2011 on advanced analytics.

 A Guide to Building a Metrics Driven Organization

Author: Dr. Fern Halper, Partner

  • A guide describing what to consider when developing metrics. The importance of metrics, how to think about metrics and KPIs, how to develop metrics, case studies of companies that were successful building out metrics strategies. Metrics, BI, dashboards.

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Content Management Meets Text Analytics

Author: Dr. Fern Halper, Partner

  • Content management systems are a treasure trove of information since there is a significant amount of insight that can be derived from this unstructured data. Information is the lifeblood of any company.

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Expanding the Boundaries of Enterprise Content Management Systems

Author: Dr. Fern Halper, Partner

  • Content Analytics: Delivering Improved Business Insight and Performance. The technology needed to implement an information management strategy will provide access to and analysis of systems data and the vast amount of unstructured data or “content” sitting in content repositories.

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 Using Data Models to Maximize the Value of Your Data Warehouse

Author: Dr. Fern Halper, Partner; Marcia Kaufman, COO and Principal Analyst; Judith Hurwitz President & CEO

  • The typical IT organization often has trouble understanding the data requirements from a business unit as well as the ovall corporate context.Because of the dramatic changes in the financial services industry, companies are looking for technologies that help them streamline their business processes and systems, and leverage their business information across the organization.

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Leveraging Information for Innovation and Competitive Advantage

Author: Judith Hurwitz, President & CEO; Marcia Kaufman, Partner

  • The Challenges of Leveraging Information. Organizations will be increasingly driven to take a holistic approach to leveraging all their relevant information – structured and unstructured – to face their information challenges.

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Text Analytics Meets Lead Generation to Provide a TrueAdvantage

Author: Dr. Fern Halper, Partner

  • As information flows from the 20,000 sources, it is structured, cross-referenced, stored, and then matched against a user’s specific True Lead profile. The name of the game in sales is obtaining high quality leads in order to improve the number of sales closed.

Relief for the Data Mapping Headache

Author: Dr. Fern Halper, Partner

  • Exeros helps companies discover the relationship between data in different databases. A typical large company may have hundreds of databases that were built for various purposes such as to support ERP, CRM, or e-commerce initiatives – but does the company understand the relationship of the data in one database to another database?

Taking Charge of Dynamic Enterprise Information

Author: Dr. Fern Halper, Partner

  • Infogix Enables IT to Control their Enterprise Information. Controlling the information flowing through an enterprise is critical. Hurwitz & Associates believes that there is a disconnect between how companies implement business rules and ensuring that these rules propagate through their business processes.

Putting Survey Analysis in the Hands of Business Users

Author: Dr. Fern Halper, Partner

  • MarketSight provides an intuitive interface that enables users to run cross-tabulations (cross tabs) to summarize data. Consider the following scenario: A company is looking to enhance their product. They deploy an online survey to hundreds of their existing customers as well as prospects to determine new product features.

Author: Judith Hurwitz, President & CEO; Dr. Fern Halper, Partner; Marcia Kaufman, COO and Principal Analyst

  • Innovative IT managers have begun to move their organizations away from traditional data integration to a new way of leveraging valuable corporate information assets in an effort to build flexible, responsive software. 
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