“Information as a Service: IBM Information Server”

December 1, 2006

“Information as a Service: IBM Information Server”

Author

Judith Hurwitz, President & CEO

The lack of a single view of the customer across the various lines of business can lead to missed opportunities for the business and dissatisfied customers.

When two companies merge, inconsistencies in data and data definitions often become more obvious and more troubling to the business. The management team often discovers that integrating data across the data stores of the newly merged companies results in misinterpretations of the combined data base. For example, if the definition of a customer varies between the companies, it becomes very hard to determine, without a lot of manual intervention, which customers are likely to generate the most revenue or which customers may present some type of risk to the business. The lack of a single view of the customer across the various lines of business can lead to missed opportunities for the business and dissatisfied customers.

Keywords: Sponsored by IBM

06 IBM WP Information Server Info as a Service.pdf

ARCHIVE (not public)
About admin

Leave a Reply

Your email address will not be published.