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August 14, 2006

Hurwitz Online Store

The Road to Understanding Your Company’s Unstructured Information 

 

Primary Author: Fern Halper, Partner

 

EXECUTIVE SUMMARY
Length: 71 pages

 

Text analytics is being embraced at a rapid pace by organizations that need to gain insight from their vast amounts of unstructured information. Organizations have known for a long time that they could gain much insight by analyzing the text found within and outside their businesses. However, until recently, the technology to make this happen wasn’t commercially viable. Now, companies are considering text analytics as a powerful way to generate actionable information from the mass of unstructured data available to them. This technology is rapidly moving out of the early adopter stage into the early maturing stage, with vendors reporting growth rates of 30-50%. Factors fueling this growth include a better understanding of the technology’s value, a maturing of the technology, and the desire to extend investment in business intelligence (BI) infrastructure to incorporate unstructured information. The market is quite dynamic; smaller vendors are already being acquired by larger players. We expect the convergence of text analytics with such mainstream technologies as search, BI, and content management to continue.

As part of a major research initiative in this area, Hurwitz & Associates conducted in-depth interviews with text analytics software vendors and with companies using the technology. We also conducted an online primary research study in March/April 2007, involving 118 large (>$200 million) U.S. companies across three categories: those who had deployed the technology, those who were planning to deploy the technology, and those who had no plans to deploy the technology but were at least somewhat familiar with it.

Key Survey Findings include:

•The drivers for deploying text analytics solutions are business-focused, as are the applications that companies are putting in place. Top applications are customer-focused: Seventy-five percent of the respondents planning to deploy the technology were considering customer care solutions. Businesses are using the technology for other competitive reasons as well.

• Early adopters have deployed the technology in conjunction with their data mining and BI solutions. In fact, the vast majority stated that they were extracting text and combining it with structured information for use with specific data mining tools or BI solutions. Companies looking to deploy the solution are considering other configurations as well.

• Early adopters met a number of significant challenges, including (1) data issues, such as accessing the unstructured data, preparing it for extraction, and storing it in a usable way; (2) software issues pertaining to out-of-the-box functionality; and (3) taxonomy development.

• Despite these challenges, early adopters are deriving increasing and tangible value from the technology. Seventy-three percent of the companies in the survey said that this type of analysis provides high or critical value.

The study discusses text analytics technology, the market for text analytics, end users’ experiences with the technology, market segmentation, and purchasing guidelines. It concludes with an overview of 13 text analytics vendors.

Price: US$1500.00

You will have immediate access to this report upon delivery of your email receipt.

Under copyright law, no copying, redistribution, retransmission, publication or commercial exploitation of downloaded original material is permitted without the express permission of Hurwitz & Associates.  Please call 781-890-7185 or email us at permission@hurwitz.com This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it  for further pricing on distribution and/or use.

 


 

 

The Exploding Market for Digital Rights Management

Primary Author: Fran Howarth, Partner
Contributing Author: Arnold Reinhold, Principal

EXECUTIVE SUMMARY
Length: 59 pages

 

The market for DRM technologies is experiencing explosive growth. Growth rates are as high as 70 percent, depending on the vertical industry. One of the main drivers of this trend is the increasing threat of software and digital content piracy and theft. Given this growing threat, companies are increasing the levels of security in their organizations in order to protect their intellectual property assets. All digital content—from enterprise documents to software and digital content downloads—is subject to high and ever-growing levels of theft and piracy. While DRM as a market is not new, it has come of age, offering protection against some of the most pressing security concerns that companies face today in protecting their valuable digital property.

Price: US$99.00

You will have immediate access to this report upon delivery of your email receipt.

Under copyright law, no copying, redistribution, retransmission, publication or commercial exploitation of downloaded original material is permitted without the express permission of Hurwitz & Associates.  Please call 781-890-7185 or email us at permission@hurwitz.com This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it  for further pricing on distribution and/or use.


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