Hurwitz and Baroudi Bloor to Merge

January 19, 2006

Hurwitz and Baroudi Bloor to Merge

FOR IMMEDIATE RELEASE

Technology Consulting and Research Firms Hurwitz & Associates and Baroudi Bloor International to Merge Operations

Combined Firm to Provide Broader Reach Across Range of Technology Segments in US and Europe

WALTHAM, Mass. – January 19, 2005 -Hurwitz & Associates and Baroudi Bloor International, two highly regarded technology research and consulting firms, today announced plans to merge their organizations. The new firm, which will retain the Hurwitz & Associates name, will reach across a broader range of technology segments in the United States and Europe with services focusing on identifying benefits and best practices for buyers and sellers of information technologies. Carol Baroudi and Robin Bloor, founders of Baroudi Bloor, join Hurwitz & Associates as partners. Judith Hurwitz will remain president of the firm.

Hurwitz first launched the Hurwitz Group in 1992, and founded Hurwitz & Associates in 2003. Hurwitz – one of the first software industry analysts to recognize and write about key technology trends such as client/server computing, systems and applications management and e-business practices – continues to be a leading voice on emerging industry developments. Baroudi Bloor’s seasoned group of industry experts has provided research and analysis, as well as strategic and tactical advisory services related to transforming and emerging technologies for more than 15 years across the United States and Europe.

IBM Corporation’s Sandy Carter, vice president, On Demand Operating Environment, commented, “We’ve been working with Hurwitz & Associates and Baroudi Bloor for years. They understand how emerging IT infrastructure solutions can address business problems in an incremental or end-to-end way. We have benefited from their skill in clearly and concisely translating On Demand Operating Environment capability into business value messages. We’re thrilled at the merger of these vibrant firms. Our business is about helping business leaders innovate, solve business problems and drive step changes for business improvement. Hurwitz & Associates and Baroudi Bloor share this commitment to the customer. It’s a great combination.”

“Baroudi Bloor and Hurwitz & Associates have shared a common philosophy of creating value for customers,” said Hurwitz, president, Hurwitz & Associates. “Going forward, Hurwitz & Associates will be able to delve deeper into the software, hardware and emerging technology sectors with a broader geographic perspective, for the benefit of our customers. Carol Baroudi and Robin Bloor are highly regarded industry influencers with impressive track records. Their expertise and knowledge of the European markets will be key in helping us grow the company and expand our service offerings.”

Robin Bloor, founder of European analyst firm Bloor Research, brings more than 25 years of technology experience to Hurwitz & Associates. A pioneer in developing an action-oriented approach to providing IT advice and research, he has experience as a software developer and as a senior consultant and managing director of a software company specializing in financial systems. He has predicted such trends as the rise of Unix, the rise of object orientation and the rise of client/server computing. Bloor is the author of The Electronic B@zaar.

“By combining our firms we’ll be better able to provide objective and pragmatic guidance to buyers and sellers of information technologies in the US and Europe,” said Bloor, partner, Hurwitz & Associates. “Using a cross-disciplinary, research-based, approach, Hurwitz & Associates analysts will bring together hands-on business experience and technology depth to identify and articulate the technologies that customers want and need.”

Carol Baroudi has more than 25 years experience in the computer industry and is focused on bringing new and emerging software and technologies to market. She is the author of The Internet for Dummies – the best-selling Internet book. Her conviction that technology must serve business is the driving force behind her results-oriented service that translates into enabling companies to provide successful products and service offerings.

“In a global market, important new technology plays are coming from many directions. Our goal is to provide clients with a unified market view that transcends local geographies and artificial market segmentations,” said Baroudi, partner, Hurwitz & Associates. “Truly innovative solutions often don’t fit neatly into established categories and we will help vendors find their markets and help buyers find appropriate solutions.”

The senior level team at Hurwitz & Associates has proven records of identifying technology trends and understanding how they impact the IT industry. The combined Hurwitz team includes Judith Hurwitz, president; Carol Baroudi, Robin Bloor, Fern Halper, Marcia Kaufman and Rikki Kirzner, partners; and Andrew Joseph, John Levine, Eric Livingston and Arnold Reinhold, principals.

Contact

Kristy Kozaka
kkozaka@topazpartners.com
+1-781-388-7900 ext. 220

About Hurwitz & Associates

Hurwitz & Associates is a research and consulting firm that provides objective guidance to buyers and sellers of information technologies in the United States and Europe. Hurwitz & Associates’ seasoned industry analysts combine hands-on business experience with technology depth to identify and articulate the technologies customers need. Founded in 2003, Hurwitz & Associates’ clients have included most of the top technology firms, including IBM, Hewlett Packard, BMC, Compuware, BEA, Tivoli, Computer Associates, and Microsoft.

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