Hurwitz & Associates Issues Recommendations on Digital Rights Management

August 15, 2006

Hurwitz & Associates Issues Recommendations on Digital Rights Management

Hurwitz & Associates Issues Recommendations on Digital Rights Management Adoption Strategies; Study Profiles 15 leading DRM vendors

WALTHAM, Mass.–(BUSINESS WIRE)–Aug. 15, 2006–Leading industry analyst firm, Hurwitz & Associates, today published a comprehensive report on current Digital Rights Management adoption strategies and vendor options. “The Exploding Market for Digital Rights Management” includes profiles of the 15 top DRM vendors in the market.

The detailed 56-page analysis of the fast changing DRM market provides a clear roadmap for companies looking to protect their intellectual property from theft. It also includes an analysis of key issues facing the three main DRM market segments.

“Software piracy is a problem that isn’t likely to go away anytime soon,” said Judith Hurwitz, president of Hurwitz & Associates. “Every year, software and digital content publishers and distributors lose billions of dollars in revenue because of increasingly sophisticated methods used by hackers to illegally copy, use, and resell their products. All digital content – from enterprise documents to software and digital content downloads – is subject to this threat.”

“Not just for early-adopters anymore, the demand for digital rights management solutions has gone mainstream,” said Fran Howarth, partner at Hurwitz & Associates. “Vendors specializing in digital rights management are seeing demand for their products and services grow at rates ranging from low double-digit percentages to more than 30 percent a year. Most large enterprises have already deployed some level of DRM, and that interest is now trickling down to companies lower down on the pecking order. This report will help any company looking to evaluate their DRM options.”

The report is available online at for $99.

About Hurwitz & Associates

Hurwitz & Associates is a consulting, research and analyst firm that focuses on the customer benefits derived when advanced and emerging software technologies are implemented to solve pragmatic business problems. The firm’s research concentrates on understanding the business value of software technologies, such as Service Oriented Architecture and Web services, and how they are successfully implemented within highly distributed computing environments. Additional information on Hurwitz & Associates can be found at

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