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Hurwitz & Associates empowers its clients to:

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Map technology to customer needs
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Improve product planning by anticipating shifts in the industry — and how those shifts affect what customers are buying
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Take advantage of gaps in the market
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Increase the effectiveness of product positioning and messaging
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Bring the right new products to market … in the best way
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Forge business plans based on an understanding of emerging technologies/companies and the implications of these new forces
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Invest in areas that will improve customer satisfaction
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Refocus resources and strategy to alleviate customer problems
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Boost lead generation through an understanding of business value |

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Elevate messaging to address weaknesses exposed by surveys
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Gain traction in an emerging technology marketplace
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Define, present, and differentiate new product offering |

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Make appropriate investment decisions in marketing and sales as well as IT infrastructure and expertise |

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Make technology buying decisions that maximize communication with customers, suppliers, and partners
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March 13, 2007