ExecutiveTeam

	Map technology to customer needs
	Improve product planning by anticipating shifts in the industry — and how those shifts affect what customers are buying
	Take advantage of gaps in the market
	Increase the effectiveness of product positioning and messaging
	Bring the right new products to market … in the best way
	Forge business plans based on an understanding of emerging technologies/companies and the implications of these new forces
	Invest in areas that will improve customer satisfaction
	Refocus resources and strategy to alleviate customer problems
	Boost lead generation through an understanding of business value
	Elevate messaging to address weaknesses exposed by surveys
	Gain traction in an emerging technology marketplace
	Define, present, and differentiate new product offering
	Make appropriate investment decisions in marketing and sales as well as IT infrastructure and expertise
	Make technology buying decisions that maximize communication with customers, suppliers, and partners