Don Best – Senior Consultant

Donald Best brings deep expertise in technology sales and marketing to Hurwitz & Associates’ clients, enabling them to develop and implement customer focused sales and marketing strategies. He has developed and implemented growth initiatives for companies in the cloud, big data and analytics spaces.

Don’s unique background combines market research, sales development and training, and management to bring a comprehensive perspective to client engagements. He was Chief Revenue and Marketing Officer for IDC, managing global sales and marketing, and was the chair of the IDC strategy group, made up of the IDC senior leadership team.

Don also worked as a customer strategy executive for Harris Interactive and Nielsen, where he designed customer marketing programs on message development, branding and customer satisfaction. As a sales trainer for RAIN Group, Don designed and facilitated sales training workshops focused on using insights and ideas to win business.

As a senior consultant with Hurwitz & Associates, Don helps clients grow revenue, through developing positioning, messaging and sales strategies, and runs sales workshops, where he trains salespeople on using unique insights, based upon their company’s positioning, to win business.

Don has a B.A. in Psychology from the College of New Jersey, and an M.A. in International Relations from the Fletcher School of Law and Diplomacy, Tufts University, where he did research on the economic effects of software piracy in developing nations.

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