Authors Judith Hurwitz, President & CEO
Marcia Kaufman, Partner
The Need for Master Data Management (MDM)
How often and in how many different ways does the same piece of data get used in your organization? Take something as basic as a customer’s name and address. One version of this information will appear on the purchase order, shipping notice, and the invoice. Yet another version of the customer’s name and address will show up in customer support and call center systems when the customer calls with a question or problem. If a customer buys other products or becomes a customer of other business units, this information will typically be stored in additional systems.
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