Clear Customer Focus

Judith Hurwitz and her team provide IBM marketing with clear customer focused positioning and collateral that supports our go to market strategy.

Hurwitz & Associates analysts are natural story tellers who understand the world from the customer’s perspective and the problems they are trying to solve. Across all of our businesses, they help translate the value of IBM solutions into impactful business outcomes for our clients.

Buell Duncan Vice President Portfolio Marketing, IBM