Hurwitz & Associates services give you an actionable understanding of your market, business needs, customers, prospects, and competition, as well as the implications of on-going innovation. We give you the information you need to make better business decisions. And we help you apply that knowledge for a competitive advantage.
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In an business environment that changes as often as the technology industry, you might wish to have a trustworthy expert in your corner. In fact, it is critical that you keep your pulse on the latest innovations, emerging competitors, and market trends. Hurwitz & Associates On Call is the answer for companies that recognize the […]
Third-party corroboration is an important aspect of marketing any product, technology, or intellectual property. Assertions are more credible when they are backed by objective, third-party evidence. Hurwitz & Associates has the reputation and recognition required to validate your messaging. As authorities in the technology industry, our analysts’ statements carry weight. That’s because every presentation we […]
In many cases, it’s true: two heads are better than one. Partnerships with other vendors can maximize your supply chain, broaden your market, and accelerate sales. The right partners provide inferred credibility and the opportunity to leverage technology, marketing, and sales, as well as potential M&A activity. To thrive, companies that deal with emerging technology […]
If you understand your customers’ pain, you have a powerful competitive advantage. That’s because you can target your products and messaging to a market hungry for what you sell. Hurwitz Customer Pain Mapping isolates the exact sources of frustration, disappointment, and even failure that your customers experience. Our services go beyond diagnosis; we recommend […]
Do you want to understand more about what service oriented architecture (SOA) might mean for your company? Are you evaluating the use of SOA? Or are you responsible for actually implementing SOA and other technology solutions? We can help. As SOA experts, Hurwitz &Associates deliver SOA consulting & training under the umbrella of SOA Universe.
You might have an innovative, well-designed, and useful product, but that does not guarantee sales. Working with Hurwitz & Associates, you can determine the most appropriate markets, position your offerings more effectively, and develop messaging that encourages sales to those markets.
Hurwitz GreenPaper gives you the ability to leverage knowledge about the use of your products and services. Each paper is the product of Primary Research, detailing how a significant group of customers have experienced success with your product. A Hurwitz GreenPaper provides compelling insights into why customers buy, what benefits they gain, and even why […]
Speaking Engagement Content Hurwitz & Associates is a strategy, research and consulting firm focused on the customer benifit of service oriented architectures from a holistic perspective. The firm also provides insights into the value of related emerging technologies in distributed computing that support this technology transformation