Opportunity Mapping Service

What is Opportunity Mapping?
Think of Opportunity Mapping as a way to figure out the DNA of your company so that you better positioned to win in the market and satisfy the needs of your customers and prospects.  This service to you develop effective go to market strategies that link the emerging customer needs to the great potential buried in your products and services. Through a series of modules, Hurwitz & Associates consultants can help you capitalize on your opportunities to make your customers successful including:

Assessing the current state to prepare for the future
Conducting primary research to assess your opportunities
Assessing the competitive landscape
Positioning products based on emerging needs
Repackaging of existing components
Creating effective partnering programs
Amplifying your new strategies with go to market services such as webinars, video podcasts, audio podcasts, speeches, white papers, and surveys

December 1, 2009

What is the Opportunity Mapping Process?

The Opportunity Mapping process is based on creating a benchmark foundation for the building blocks of your go to market strategy. Our consultants provide an objective and knowledge-based approach to discovering what you sell, how you sell it, and where you stand in the market. For example, we conduct in-depth interviews with customers, partners, sales […]

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December 1, 2009

How has Opportunity Mapping Helped Companies be successful?

Hurwitz & Associates have worked with a variety of companies within the technology market to help them unleash the power of their knowledge, technology, and customer success. Here are a few examples: A company with good IP but an aging platform A software company had been in business for more than 30 years. Its products […]

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November 25, 2009

Opportunity Mapping Service

What is Opportunity Mapping? Think of Opportunity Mapping as a way to figure out the DNA of your company so that you are better positioned to win in the market and satisfy the needs of your customers and prospects.  This service helps you to develop effective go to market strategies that link the emerging customer […]

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