All posts by: Marcia Kaufman

About Marcia Kaufman

December 15, 2009

Why you need an information governance strategy for 2010

You say you already have a plan in place to guard your company’s data? Are you sure it has you adequately protected? While you certainly understand the need for data security – your sales challenges are tough enough without exposing your customer’s credit card information to a security breech, for example – the chances are […]

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October 30, 2009

Do you have an analytics strategy and why should you care?

After just returning from IBM’s Information on Demand (IOD) Conference in Las Vegas, I would like to take this opportunity to virtually whisper just one word in the ear of a current day Benjamin Braddock, “analytics”. Many businesses have spent the past 25 years or so automating and streamlining business processes in order to drive […]

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May 12, 2009

Can software developers leverage social networking?

If you are a software developer, the chances are pretty good that you’ve across  IBM’s developer Works. With approximately 8 million registered users this site has received a lot of use by developers looking for resources on coding, standards, and technical details on  software languages like Java or  applications like Lotus Notes.  Lots of great […]

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April 8, 2009

The battle to grab customers in a down market

    I attended the HP Analyst Meeting in Boston a few weeks ago and had several discussions with the business intelligence (BI) group. It is clear to me that HP is struggling to try to figure out the best way to sell in this type of down market. Obviously, this isn’t easy for anyone.  […]

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December 22, 2008

Five reasons why the Web Services Test Forum is critical

Everyone takes for granted these days that all Web services interfaces are the same.  I hate to break the bad news to you, but they aren’t.  This has not been a terrible problem when companies were using Web service interfaces for their internal use but it can cause real problems when they are trying to […]

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May 6, 2008

Getting Smart about SOA at IBM IMPACT

Just after I returned from last month’s IBM SOA IMPACT Conference, the Hurwitz team started to interview companies for case studies to be included in the second edition of SOA For Dummies. So for me, one of the benefits of attending IMPACT was getting a feel for some of the key trends in customer SOA […]

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April 7, 2008

How Less Becomes More in HP’s Transformation of its Data Centers

“Green” in the office or in the home often starts with the addition of recycling bins or changing to more energy efficient light bulbs. For example, an office I know well recently announced a cost cutting measure that would also be environmentally friendly. Signs were posted in all office kitchens indicating that the office was […]

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November 26, 2007

What happens when your BI vendor gets acquired?

  With all of the acquisitions happening in the business intelligence space, customers are in a state of confusion. What do all of these changes mean — both short term and long term? In my view, it is best to take a pragmatic approach to this changing market landscape. This acquisition spree in BI is […]

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October 11, 2007

Commentary on Software Issues Big and Small

My name is Marcia Kaufman. I have been an analyst, consultant, and researcher in software for many years.  As a partner at Hurwitz & Associates, I focus on emerging software issues related to data management, service oriented architectures, and emerging technologies that help both large and mid-sized companies leverage technology for customer benefit.

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