All posts by: Marcia Kaufman

About Marcia Kaufman

September 17, 2013

Is Data Quality Relevant for Big Data?

One of the biggest benefits from a big data analysis is the ability to find answers to new types of questions and then quickly take action to improve business results. For example, a retailer can leverage social media data to analyze customer reaction to a marketing campaign and make immediate changes rather than waiting several […]

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April 30, 2013

What is Service Virtualization?

There has been a lot of discussion lately about “service virtualization”, however the term alone can make your head spin. Are we talking about server virtualization? What types of services are involved? What does virtualization have to do with testing? I’d like to quickly clear up any confusion you may have. Service virtualization is used […]

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January 24, 2013

Looking for the Small in Big Data

While the buzz in the big data market is around massive amounts of data and what you can do with that data, in truth companies are more interested in the small stuff. Let me explain. One of the greatest benefits of getting hold of lots of data is that a company can see patterns and […]

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April 27, 2012

Getting Your Virtualization Priorities Straight

Recently I talked with several data center managers about their experiences with virtualization. While these managers have different perspectives, they all agreed that server virtualization alone isn’t enough. By moving beyond server virtualization to a more holistic approach including virtualizing storage, network and other technology assets, these companies are increasing the ROI of their virtualization […]

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April 11, 2011

Can a small business act like a giant with SaaS?

It isn’t easy being a small fish in a big pond.  How does a small mortgage company leverage its ability to be nimble in a competitive market? I believe that SaaS offerings are initiating a revolution with broad implications for business models and competitiveness. It is becoming increasingly clear that with the advent of sophisticated […]

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May 10, 2010

Are you bypassing CIO policies to access cloud services?

I recently spoke with a CIO of a large and highly regulated organization about his company’s experiences with cloud computing. Security and compliance issues are top priorities for this CIO causing the company’s leadership to move with caution into the cloud. He expects that all cloud implementations throughout the enterprise – from Software as a […]

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February 25, 2010

Five Steps to Effective SOA Governance

I will be presenting a session titled “Five Steps to Effective SOA Governance” in BrightTALK’s online SOA Governance Summit on Thursday, February 25. The summit includes five webcasts on different aspects of industry best practices for SOA Governance. This summit is sponsored in association with the ITGRC Forum. Please join me for the live session by […]

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January 25, 2010

Asking the right questions about information governance

I am looking forward to attending The Smart Governance Forum (23rd meeting of the IBM Data Governance Council) in California on February 1-3, where I will be a panelist for a session on Smart Governance Analytics. As my panel group started to plan for the event, I did some background research on the Council to […]

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