All posts by: Jay Seagren

About Jay Seagren

February 13, 2007

SOA Training & Consulting

Do you want to understand more about what service oriented architecture (SOA) might mean for your company? Are you evaluating the use of SOA? Or are you responsible for actually implementing SOA and other technology solutions? We can help. As SOA experts, Hurwitz &Associates deliver SOA consulting & training under the umbrella of SOA Universe.

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February 13, 2007

Product Positioning & Messaging

You might have an innovative, well-designed, and useful product, but that does not guarantee sales. Working with Hurwitz & Associates, you can determine the most appropriate markets, position your offerings more effectively, and develop messaging that encourages sales to those markets.

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February 13, 2007

Customer Benifit Green Paper

Hurwitz GreenPaper gives you the ability to leverage knowledge about the use of your products and services. Each paper is the product of Primary Research, detailing how a significant group of customers have experienced success with your product. A Hurwitz GreenPaper provides compelling insights into why customers buy, what benefits they gain, and even why […]

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February 13, 2007

Service

Hurwitz & Associates services enable you to make better business decisions. We’ll help you understand your market, your business needs, your customers and prospects, and your competition, as well as the implications of on-going innovation. And we’ll help you apply that knowledge for a competitive advantage.

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February 12, 2007

Speaking Engagements

Speaking Engagement Content   Hurwitz & Associates is a strategy, research and consulting firm focused on the customer benifit of service oriented architectures from a holistic perspective. The firm also provides insights into the value of related emerging technologies in distributed computing that support this technology transformation

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October 31, 2006

Text Analytics meets Lead Generation to provide a TrueAdvantage

AuthorFern Halper As information flows from the 20,000 sources, it is structured, cross-referenced, stored, and then matched against a user’s specific True Lead profile. The name of the game in sales is obtaining high quality leads in order to improve the number of sales closed. This can be a time-consuming process that involves research, buying […]

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October 1, 2005

Transforming the Application Development Assembly Line: A BuildForge Case Study

AuthorsRikki KirznerRobin Bloor The product hit the market at an opportune time, when the build and release process was becoming a source of significant production problems in large software shops.Development organizations face a convergence of industry trends that compel them to increase the efficiency and quality of their products while accelerating the pace at which […]

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