Hurwitz & Associates empowers its clients to: Map technology to customer needs Improve product planning by anticipating shifts in the industry — and how those shifts affect what customers are buying Take advantage of gaps in the market Increase the effectiveness of product positioning and messaging Bring the right new products to market … […]
The Hurwitz & Associates senior leadership team provides thoughtful analysis of emerging trends and how they impact customers. The Hurwitz team provides insights and innovative thinking that helps our clients to understand the implication of emerging and innovative approaches often ahead of the market.
Please register If you have not done so already in order to access the publications. The four types of publications available for download are: Newsletters – Hurwitz & Associates publishes a monthly newsletter. We cover a wide range of issues in subject areas such as Service oriented Architecture, IT and physical security, identity management, text […]
Hurwitz & Associates services give you an actionable understanding of your market, business needs, customers, prospects, and competition, as well as the implications of on-going innovation. We give you the information you need to make better business decisions. And we help you apply that knowledge for a competitive advantage.
Bit9 Webcast – Confidential Data for Sale: 7 High-tech Criminals Compromise Your Computers July 17, 2007 Robin Bloor, Partner Hurwitz & Associates Bit 9 Webcast Today’s hackers are after your enterprise data, and the tools and services they employ to get at it are provided by a sophisticated and fast growing criminal support industry. Even […]
In an business environment that changes as often as the technology industry, you might wish to have a trustworthy expert in your corner. In fact, it is critical that you keep your pulse on the latest innovations, emerging competitors, and market trends. Hurwitz & Associates On Call is the answer for companies that recognize the […]
Third-party corroboration is an important aspect of marketing any product, technology, or intellectual property. Assertions are more credible when they are backed by objective, third-party evidence. Hurwitz & Associates has the reputation and recognition required to validate your messaging. As authorities in the technology industry, our analysts’ statements carry weight. That’s because every presentation we […]
In many cases, it’s true: two heads are better than one. Partnerships with other vendors can maximize your supply chain, broaden your market, and accelerate sales. The right partners provide inferred credibility and the opportunity to leverage technology, marketing, and sales, as well as potential M&A activity. To thrive, companies that deal with emerging technology […]
If you understand your customers’ pain, you have a powerful competitive advantage. That’s because you can target your products and messaging to a market hungry for what you sell. Hurwitz Customer Pain Mapping isolates the exact sources of frustration, disappointment, and even failure that your customers experience. Our services go beyond diagnosis; we recommend […]
