Predictive analytics has become a key component of a competitive company’s analytics arsenal. It is one of the most important trends in analytics because in difficult economic environment companies need to have a better ability to anticipate where markets are headed and where customer demand will be. Predictive analytics provides the capability to use more […]
In early 2011, Hurwitz & Associates conducted an online survey on advanced analytics. Over 160 companies across a range of industries and company sizes participated in the survey. The goal of the study was to understand how companies are using advanced analytics today and what their plans are for the future. Specific topics included: Motivation […]
Results from an online survey of 160 companies in January 2011 on advanced analytics Hurwitz_advanced_analytics-FINAL.pdf
