My colleague, Fern Halper has just competed an extensive study on predictive analytics. Below is the blog she posted today about the study and the importance of Predictive Analytics to customers.
The Inaugural Hurwitz & Associates Predictive Analytics Victory Index is complete!
By Fern Halper
For more years than I like to admit, I have been focused on the importance of managing data so that it helps companies anticipate changes and therefore be prepared to take proactive action. Therefore, as I watched the market for predictive analytics really emerge I thought it was important to provide customers with a holistic perspective on the value of commercial offerings. I was determined that when I provided this analysis it would be based on real world factors. Therefore, I am delighted to announce the release of the Hurwitz & Associates Victory Index for Predictive Analytics! I’ve been working on this report for a quite some time and I believe that it will be very valuable tool for companies looking to understand predictive analytics and the vendors that play in this market.