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Hurwitz & Associates - Insight is Action


Identifying the business value of technology

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  • Cognitive Computing & Big Data | A comprehensive guide to learning technologies that unlock the value in big data
  • Advanced Analytics: The Hurwitz Victory Index Read Report
  • How Web APIs are driving business

What Can Hurwitz & Associates Do For You?


Consulting Services

We specialize in providing your company with trusted and strategic guidance.
Primary Research

Customer Benefit Research

Our seasoned analysts get beyond the obvious findings and provide insights into the ramifications of the research.

Victory Index

A market research assessment tool, developed by Hurwitz & Associates that measures vendors across multiple dimensions.

Hurwitz OnCall

As an emerging company, you can gain significant value from a moduluar service offered by our analysts and consultants.
Speaking Engagements/Webcasts

Speaking Engagements

Hurwitz & Associates' analysts are well-regarded speakers, having conducted key-notes, webinars, and panel moderation.

Selling Strategies

We equip sales teams with actionable information and bring insight into customer challenges and competitor offerings.
Custom Offerings

Custom Offerings

We are a flexible and agile organization that can create a customized offering that matches your needs.  Our analysts and consultants thrive at helping organizations better understand their customers and the value that their technology can bring to bear on business problems.Learn More About Our Services

Latest Blogs

Latest Research Note

IBM’s Spectrum Storage Management Products Now a Software Suite

Jean S. Bozman, Vice President & Principal Analyst 
Judith Hurwitz, President & CEO

It is clear that the storage market is undergoing a massive change. The advent of cloud storage has changed the way that customers think about storage as a utility. In addition, customers must be able to store more complex data in an efficient and secure manner. This efficiency will come from the ability to streamline storage management. 

Featured Book

  • Hurwitz | Cognitive Computing & Big Data Analytics

    Cognitive Computing & Big Data Analytics

    Cognitive Computing provides detailed guidance toward building a new class of systems that learn from experience and derive insights to unlock the value of big data.