Information Management and Analytics
Documents
Text Analytics: The Hurwitz Victory Index - $199.00
| Date added: | 01/24/2013 |
Authos
Fern Halper, Ph.D, Partner and Principal Analyst
Marcia Kaufman, COO and Principal Analyst
Daniel Kirsch, Senior Analyst
Unstructured data is everywhere – in emails, call center notes, verbatim survey responses, tweets, blogs, and online news - to name just a few sources. In fact, by most industry estimates, unstructured text accounts for eighty percent of the data available to companies. Text analytics is being embraced at a rapid rate by organizations that want to gain insight into this information and use
it for a competitive advantage. Factors fueling this growth include a better understanding of the technology’s value, a maturing of the technology, the rise of social media as a source of potential insight, and the compute power to help analyze large amounts of data.
In fact, text analytics has become a key component of a highly competitive company’s analytics arsenal. Hurwitz & Associates defines text analytics as:
Text Analytics is the process of analyzing unstructured text, extracting relevant information, and transforming it into structured information that can be leveraged in various ways.
Winning Mobile and Web Customers with Fast Data
| Date added: | 10/18/2012 |
Winning Mobile and Web Customer with Fast Data
Authors
Marcia Kaufman, COO and Principal Analyst
Daniel Kirsch, Research Analyst
Sponsored by VMware
Business leaders are finding that they need to dramatically transform the way their organizations engage with customers to remain competitive. Fast Data – the data architecture that supports real-time decision-making – is at the heart of this transformation. Customer’s expectations have evolved. Now, customers expect to have the information needed to make a purchasing decision at the time and place that is right for them. In addition, customers expect customized and instantaneous responses from their suppliers. Businesses increasingly understand that customers expect to be able to interact though web and mobile devices.
Therefore, smart businesses are creating innovative mobile and web applications that delight their customers and build loyalty. But this transformation doesn’t happen in a vacuum. Leaders have to rethink their approach to data management. The tables have been turned. Now, the customer controls much of the engagement process. For example, customers increasingly want to choose which device and platform they will use to communicate with their service providers. In addition, customers expect the engagement experience to be seamless and personalized based on their requirements and their relationship to their providers.
Data Management in Transition: Where Are We Heading With Big and Fast Data?
| Date added: | 09/05/2012 |
Data Management in Transition: Where Are We Heading With Big and Fast Data?
Authors
Judith Hurwitz, President & CEO
Dr. Fern Halper, Partner
Sponsored by VMware
A confluence of factors has converged to create one of the most important trends in data management – the emergence of Big and Fast Data. These factors include advances in computing technology, the decrease in computer memory prices, the maturation of the Internet, more advanced analytical tools, virtualization, and the cloud. At the same time, business requires immense quantities of data to optimize customer outcomes. This data is being created across all customer channels, including the web, mobile devices, and through in person interactions with customers.
Big and Fast Data is the ability to manage a huge volume of disparate data, at
the right velocity within the right timeframe to allow real-time analysis. This data must be able to be verified based on both accuracy and business context. An innovative business may want to be able to analyze massive amounts of data in real time in order to quickly assess the value of that customer and the potential to provide additional offers to that customer. Therefore, it is necessary to have the right amount of data that can be analyzed in real time to impact business outcomes. Big and Fast Data incorporates all the varieties of data including structured databases, unstructured data from email, social media, text streams, and the like. This kind of data management requires that companies can leverage both their structured and unstructured data.
To use Big and Fast Data for competitive advantage, companies must employ both new data infrastructure technology and new analytic tools that can tame this data. In this paper, we will look at what technical and market forces are driving companies to transform the way they manage and analyze data.
Victory Index Report for Predictive Analytics - $199.00
| Date added: | 09/27/2011 |
Predictive analytics has become a key component of a competitive company’s analytics arsenal. It is one of the most important trends in analytics because in difficult economic environment companies need to have a better ability to anticipate where markets are headed and where customer demand will be. Predictive analytics provides the capability to use more sophisticated techniques to understand trends and anticipate future outcomes. Among its use cases, companies across many industries are using predictive analytics to understand customer behavior and requirements, predict equipment failures, and understand propensity to spend.
In the inaugural Victory Index Report, Hurwitz & Associates examines critical trends and assesses twelve key players in the predictive analytics market. Designed as a market research assessment tool, the Victory Index analyzes vendors across four key dimensions: Vision, Viability, Validity and Value. A rigorous methodology that employs approximately 50 attributes across these four dimensions is applied in order to provide a comprehensive understanding of the market and the vendors. The report provides two rating assessments- one from the perspective of the vendors’ market strength and the other from the customer perspective. IBM SPSS, SAS, StatSoft, and Pegasystems were named Double Victors. Pitney Bowes and Angoss, were Victors in a specific category, due to strengths in key market areas. Other vendors assessed in this Report include Megaputer Intelligence, Rapid-I, Revolution Analytics, SAP, and TIBCO.
Advanced Analytics Whitepaper - $199.00
| Date added: | 05/18/2011 |
