Hurwitz & Associates designed the Victory Index as a market research assessment tool. The Victory Index highlights both the diverse uses for text analytics technology such as understanding the voice of the customer, risk analysis and identifying fraud, and the vendors who make those applications possible. The Victory index examines vendors through analysis of four key dimensions: Vision, Viability, Validity and Value. Hurwitz & Associates has published Victory Index reports in the areas of text analytics and predictive analytics.
Hurwitz OnCall is an on-demand modular one-year service that is tailored to your organization’s needs. To get started, our senior analysts/consultants spend the time to get to know your company. After that, we can help you with a variety of needs including message testing and positioning, go-to-market strategy, customer benefit analysis, short surveys or inquires. It can serve as a great starting point for emerging companies to gain expertise from experienced consultants.
How can sales personnel understand how to sell the value of new product offerings to customers? It is difficult when there is turnover in the sales team and when sellers are asked to sell a variety of product offerings that they might lack deep knowledge.
Sellers can benefit from a variety of services including: