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Hurwitz & Associates - Insight is Action

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Marcia Kaufman

marcia kaufman headshot 2 Square SmallMarcia Kaufman is an author, speaker, and business technology consultant, with research focusing on big data and analytics, virtualization and cloud. Marcia's full bio
Just after I returned from last month’s IBM SOA IMPACT Conference, the Hurwitz team started to interview companies for case studies to be included in the second edition of SOA For Dummies. So for me, one of the benefits of attending IMPACT was getting a feel for some of the key trends in customer SOA implementations in preparation for this research.   I was particularly interested in the “Smart SOA” theme introduced at IMPACT. It seemed an apt description based on the large number of participants (6000 customers and partners) and the diversity and quantity of customer presentations (over 250 across...
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“Green” in the office or in the home often starts with the addition of recycling bins or changing to more energy efficient light bulbs. For example, an office I know well recently announced a cost cutting measure that would also be environmentally friendly. Signs were posted in all office kitchens indicating that the office was going “green” by eliminating the supply of plastic cups and that everyone should bring in their own mug.   I thought of this symbolic office initiative and how small it is while I was at HP's Analyst meeting in Boston last week and listened to Randy...
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One of the most critical IT management responsibilities is to ensure that the business has access to trusted information. This is actually a very challenging goal for many companies because the data needed to support business decision making is often inconsistent, redundant and of poor quality. Company data sources have become increasingly complex, often trapped in a complex tangle of disparate data stores and technology systems. Large enterprises have typically approached the management of information in a siloed way. Each division or line of business within an organization such as finance, sales and marketing, operations, or a specific product line has...
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  With all of the acquisitions happening in the business intelligence space, customers are in a state of confusion. What do all of these changes mean -- both short term and long term? In my view, it is best to take a pragmatic approach to this changing market landscape. This acquisition spree in BI is impacting as many as 80,000 customers who use business intelligence software from Hyperion, Business Objects, or Cognos. What should customers be asking their vendors about the future directions of their products? All three BI vendors have either just been acquired or are soon to be acquired...
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My name is Marcia Kaufman. I have been an analyst, consultant, and researcher in software for many years.  As a partner at Hurwitz & Associates, I focus on emerging software issues related to data management, service oriented architectures, and emerging technologies that help both large and mid-sized companies leverage technology for customer benefit....
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