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Subscribe to this list via RSS Blog posts tagged in data quality

Is Data Quality Relevant for Big Data?

Posted by on in Big data
One of the biggest benefits from a big data analysis is the ability to find answers to new types of questions and then quickly take action to improve business results. For example, a retailer can leverage social media data to analyze customer reaction to a marketing campaign and make immediate changes rather than waiting several weeks to review results from traditional marketing data sources. Various big data sources such as Twitter feeds, audio files, or emails are analyzed and the resulting patterns that emerge can provide important business value for companies. Increasingly, leaders understand there is enormous value in integrating...
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After just returning from IBM’s Information on Demand (IOD) Conference in Las Vegas, I would like to take this opportunity to virtually whisper just one word in the ear of a current day Benjamin Braddock, “analytics”. Many businesses have spent the past 25 years or so automating and streamlining business processes in order to drive improvements in efficiency and productivity.  But now, it is becoming apparent that these businesses expect their future success will increasingly depend on how skillfully they manage, govern, and analyze information. Businesses are applying analytical techniques to business information to help reduce risk and increase the certainty...
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One of the most critical IT management responsibilities is to ensure that the business has access to trusted information. This is actually a very challenging goal for many companies because the data needed to support business decision making is often inconsistent, redundant and of poor quality. Company data sources have become increasingly complex, often trapped in a complex tangle of disparate data stores and technology systems. Large enterprises have typically approached the management of information in a siloed way. Each division or line of business within an organization such as finance, sales and marketing, operations, or a specific product line has...
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