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Subscribe to this list via RSS Blog posts tagged in data lineage

Is Data Quality Relevant for Big Data?

Posted by on in Big data
One of the biggest benefits from a big data analysis is the ability to find answers to new types of questions and then quickly take action to improve business results. For example, a retailer can leverage social media data to analyze customer reaction to a marketing campaign and make immediate changes rather than waiting several weeks to review results from traditional marketing data sources. Various big data sources such as Twitter feeds, audio files, or emails are analyzed and the resulting patterns that emerge can provide important business value for companies. Increasingly, leaders understand there is enormous value in integrating...
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