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Hurwitz & Associates - Insight is Action

Marcia's Point of View

My blog covers a range of topics including big data and analytics, virtualization, and cloud computing.

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Cashing in on the Cloud

I am welcoming my business partner, Judith Hurwitz as a contributor on my blog.  The following is her observations about the partner ecosystem in the cloud.

Judith Hurwitz

I have been spending quite a bit of time these days at Cloud Computing events. Some of these events, like the Cloud Camps are wonderful opportunities for customers, vendors, consulted, and interested parties to exchange ideas in a very interactive format. If you haven’t been to one I strongly recommend them.  Dave Nielsen who is one of the founders of the Cloud Camp concept has done a great job not just jump starting these events but participating in most of them around the world.  In addition, Marcia Kaufman and I have been conducting a number of half and full day Introduction to Cloud Computing seminars in different cities.  What has been the most interesting observation from my view is that customers are no longer sitting on the side lines with their arms crossed. Customers are ready and eager to jump into to this new computing paradigm.  Often they are urged on by business leaders who instinctively see the value in turning computing into a scalable utility.  So, for the first time, there is a clear sense that there may well be money to be made.

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marcia kaufman headshot 2 Square SmallMarcia Kaufman is an author, speaker, and business technology consultant, with research focusing on big data and analytics, virtualization and cloud. Marcia's full bio

Comments

  • Tom Simmons Thursday, August 25 2011

    I think this is even clearer now in the 1+ year since you wrote this. Many companies held off in the recession refreshing server hardware. Now that the cloud is viable, companies are seriously considering moving away from managing their own servers and data centers.

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