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Hurwitz & Associates - Insight is Action

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Marcia Kaufman

marcia kaufman headshot 2 Square SmallMarcia Kaufman is an author, speaker, and business technology consultant, with research focusing on big data and analytics, virtualization and cloud. Marcia's full bio

Is Data Quality Relevant for Big Data?

Posted by on in Big data
One of the biggest benefits from a big data analysis is the ability to find answers to new types of questions and then quickly take action to improve business results. For example, a retailer can leverage social media data to analyze customer reaction to a marketing campaign and make immediate changes rather than waiting several weeks to review results from traditional marketing data sources. Various big data sources such as Twitter feeds, audio files, or emails are analyzed and the resulting patterns that emerge can provide important business value for companies. Increasingly, leaders understand there is enormous value in integrating...
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What is Service Virtualization?

Posted by on in Virtualization
There has been a lot of discussion lately about "service virtualization", however the term alone can make your head spin. Are we talking about server virtualization? What types of services are involved? What does virtualization have to do with testing? I'd like to quickly clear up any confusion you may have. Service virtualization is used to simulate the behavior of components in an application so you can perform an accurate and timely test in a world of complex interrelated applications. Production services that may not be available for integration testing can be virtualized so the testing can take place at...
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Looking for the Small in Big Data

Posted by on in Big data
While the buzz in the big data market is around massive amounts of data and what you can do with that data, in truth companies are more interested in the small stuff. Let me explain. One of the greatest benefits of getting hold of lots of data is that a company can see patterns and anomalies that would have gone undetected with a smaller set of data. Companies are interested in big data not so much because of what that data represents in terms of volume, variety and velocity, but what the analysis of that data can do for the business....
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Recently I talked with several data center managers about their experiences with virtualization. While these managers have different perspectives, they all agreed that server virtualization alone isn't enough. By moving beyond server virtualization to a more holistic approach including virtualizing storage, network and other technology assets, these companies are increasing the ROI of their virtualization implementations. There is an element missing in their virtualization strategy that is making it hard to meet the increasing demands of the business. These companies are beginning to reset their virtualization priorities to make sure that all the elements of the IT environment work together -...
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I recently attended an IBM analyst meeting focused on solutions for the midmarket.  What caught my attention was the focus on analytics as an important and growing revenue opportunity for IBM.  In fact, IBM mentioned during the meeting that 70 percent of midsized firms are looking for analytics solutions.  It is clear from this meeting that IBM wants to bring a comprehensive set of analytical tools to the midsize companies.  Unlike some of IBM’s packaging, analytics tools are being packaged specifically for the midmarket so that they can be more consumable and affordable. Analytics is fast becoming a high priority for...
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Many business executives are interested in moving to the cloud because of the potential impact on business strategy. Increasingly they are convinced that a cloud model – particularly the private cloud – will give them an increased amount of flexibility to change and manage the uncontrolled expansion of IT. In contrast, from an IT perspective, the ability to virtualize servers, storage, and I/O, is often viewed as the culmination of the cloud journey. Of course, the world is always more complicated than it appears. Cloud computing if implemented in a strategic manner can help a company experiment and change more easily....
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It isn't easy being a small fish in a big pond.  How does a small mortgage company leverage its ability to be nimble in a competitive market? I believe that SaaS offerings are initiating a revolution with broad implications for business models and competitiveness. It is becoming increasingly clear that with the advent of sophisticated software as a service (SaaS) environments combined with process as a service, it is possible and even commonplace for a small company to be competitive.  I had the opportunity to spend some time at IBM’s LotusSphere with a small mortgage company called Signature Mortgage based in...
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Cashing in on the Cloud

Posted by on in Business Channel Ecosystem
I am welcoming my business partner, Judith Hurwitz as a contributor on my blog.  The following is her observations about the partner ecosystem in the cloud. Judith Hurwitz I have been spending quite a bit of time these days at Cloud Computing events. Some of these events, like the Cloud Camps are wonderful opportunities for customers, vendors, consulted, and interested parties to exchange ideas in a very interactive format. If you haven’t been to one I strongly recommend them.  Dave Nielsen who is one of the founders of the Cloud Camp concept has done a great job not just jump starting these events...
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