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Hurwitz & Associates - Insight is Action

Judith's Balancing Act

A frank dialog about the impact of emerging technologies such as big data, cloud, and security on customer success

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Judith Hurwitz

judith hurwitz headshotJudith Hurwitz is an author, speaker and business technology consultant with decades of experience.  Judith's full bio
old fashioned wagon
As I was pointing out yesterday, there are many unintended consequences from any emerging technology platform -- the cloud will be no exception. So, here are my next three picks for unintended consequences from the evolution of cloud computing: 4. The cloud will disrupt traditional computing sales models. I think that Larry Ellison is right to rant about Cloud Computing. He is clearly aware that if cloud computing becomes the preferred way for customers to purchase software the traditional model of paying maintenance on applications will change dramatically.  Clearly,  vendors can simply roll in the maintenance stream into the per user...
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cloud_streets
Maybe I am just obsessed with cloud computing these days. I guess that after spending more than 18 months researching the topic for our forthcoming book, Cloud Computing for Dummies, I can be excused for my obsession.  Now that I am able to take a step back from the noise of the market, I have been thinking about what this will mean in the next ten years. Consequences of technology adoption are never what we expect. For example, in the late 1970s and early 1980s no one could imagine why anyone would want a personal computer. In fact, the only application...
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Can we free process and data?

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I am still at IBM's Information on Demand conference here in Las Vegas (not my favorite place..but what can you do). In listening to a lot of discussions around strategy and products I started thinking about one of the key problems that customers are facing around business process and managing increasingly complex data. What companies really want to do is to have the flexibility and freedom to leverage their critical data across applications and situations. They also want to be able to change processes based on changing business models. This is the core issue that companies will be facing in the...
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I am here at IBM’s IOD (Information on Demand) conference. The keynote is interesting because of the focus on outcomes. IBM has invested more than $12 billion over the past five years in the information management market. More than $8 billion has come through acquisitions (Cognos, SPSS, etc.) and the rest from organic growth. The biggest changes that I have seen over the past 20 years or so of watching IBM in the information technology market is the change in focus from the database engine and tools to a focus on a process centric approach to information management. In essence, this...
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As companies try to get a handle on the costs involved in running data centers. In fact, this is one of the primary reasons that companies are looking to cloud computing to make the headaches go away.  Like everything else is the complex world of computing, clouds solve some problems but they also cause the same type of lock-in problems that our industry has experienced for a few decades. I wanted to add a little perspective before I launch into my thoughts about portability in the cloud.  So, I was thinking about the traditional data centers and how their performance has...
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There has been a lot of discussions these days about private and public cloud. More discussion has been generated because  both Amazon.com and Salesforce.com have added a Virtual Private Network (VPN) option to their public cloud services.  What does this mean in the context of how customers will move to cloud computing? It is clear from the research that I have been doing that the private cloud and the hybrid cloud are real and will be part of the computing landscape for a long time.  The emergence of the virtual private cloud is an early indication that customers some customers want...
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Musings from VMworld Conference

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I spent longer than I typically do at a conference last week when I went to VMworld.  It was quite an active event -- lots of customers, lots of cloud technology providers, and lots of integrators. What I took away from the conference where three major observations: the customers attending the conference are busily virtualizing servers; VMware is trying hard to position itself for leadership in the both virtualization and the cloud; well-established vendors are deepening their relationship with VMware while emerging vendors are trying to either fill a void or knock an existing leader out of the ring. One of...
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I haven't written a blog post in quite a while. Yes, I feel bad about that but I think I have a good excuse. I have been hard at work (along with my colleagues Marcia Kaufman, Robin Bloor, and Fern Halper) on Cloud Computing for Dummies. I will admit that we underestimated the effort. We thought that since we had already written Service Oriented Architectures for Dummies -- twice; and Service Management for Dummies that Cloud Computing would be relatively easy. It wasn't. Over the past six months we have learned a lot about the cloud and where it is headed....
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