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The Lie of Digital Transformation

Posted by on in Vendor Strategy
I’m not going to mess around. If I hear one more person talk about a digital transformation strategy I think I might scream. But I digress. What do company executives really mean when they say that they want to move to a digital transformation strategy? I think that if you talk to 10 executives you will probably get 10 different answers. The answer to the question is a lot more complex than simply expecting your company to be the “uber” in your market. So, let me get to my point. Digital transformation really means a forward-looking strategy. Many well-established companies...
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