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Hurwitz & Associates - Insight is Action

Judith's Balancing Act

A frank dialog about the impact of emerging technologies such as big data, cloud, and security on customer success

Judith Hurwitz

judith hurwitz headshotJudith Hurwitz is an author, speaker and business technology consultant with decades of experience.  Judith's full bio
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         I had a very interesting discussion the other day with an executive for a technology company. He had just come from a presentation about the Internet of Things (IoT) market. The presenter projected that the market would be valued at around $7 Trillion market within the next decade. What did I think about this projection? Is it correct? Is this the true size of the market? Now, as a disclaimer, I don’t do market sizing. I assume that those smart people who figure out how big or small a market will be use sound judgment. However, I don’t think that...
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Cloud Services
 As more and more enterprises are moving to cloud services to support mission critical business services the stakes for vendors are growing higher. The conventional wisdom over the past several years is that Amazon Web Services (AWS)– the gorilla in the cloud services market is the most affordable and inevitable leader. Amazon initially built a massive data center to support its own retail operation. It was smart enough to take advantage of the emerging market for offering compute and storage before most customers knew they needed it.  Amazon approached this market in a clever way. The company applied the retail business...
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Posted by on in Vendor Strategy
Before I start with my predictions, let me explain what I mean by a prediction. I believe that predictions should not be about the end of a technology cycle but the timing for when a issue begins to gain traction that will result in industry shifts.  As I pointed out in my book, Smart or Lucky? How Technology Leaders Turn Change Into Success (Josey Bass, 2011), important industry initiatives and changes usually require decades of trial and error before they result in significant product and important trends.  So, in my predictions, I am pointing out changes that are starting. a know...
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Over the past couple of months I have been on the road quite a bit, primarily attending a variety of analyst meetings – in addition to project work and book writing. This has given me little time to keep up with my blog writing. I decided to begin by providing an overview of my composite observations about the direction of the software market as part 1. I will then provide observations from a variety of meetings I have attended this spring. Enterprise software vendors at the crossroads. This is a time of transition for enterprise software. In the good old...
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My top seven predictions for 2014

Posted by on in Cloud Computing
In December, like everyone else, I decided to present my predictions for 2014. I didn’t publish my predictions in an article or blog. Rather, I decided to experiment. Over a number of days I tweeted my predictions. It was an interesting process. I could avoid the problem of getting too busy and not getting around to finishing the blog. How as my experience? I’d say it was mixed. On the positive side, I continued to tweet ideas as they came into my mind, rather than trying to sit down and come up with my top predictions all at once. On...
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I have long been a proponent of open computing software. Great software can emerge when you can bring together a community of technologists with passion for accomplishing a common goal. I was asked to participate in an online debate on the topic of the pros and cons of open computing on October 29th, that is part of by IBM's Smarter Computing program  I decided to share some of my thinking about open computing and open source in this post. on "the pros and cons of open computing when it comes to cloud, big data, and software defined environments." This post...
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Will VMware be Lucky Again?

Posted by on in Data Center
VMware is at an interesting crossroads of its existence. The company has been around for 15 years and has evolved dramatically from the company that filled a niche in the market for non-mainframe server virtualization. In those early days, VMware was small and unintimidating and pretty much the only game in down. Over the next several years it evolved into a powerhouse in server virtualization – in essence owning the market. The company was sold to EMC in 2004 and three years later, EMC took the company public with 15% of the company’s shares. Today, VMware stands at an important...
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I originally published this book in BusinessWeek's Management Section of its online site.   Whenever there are major technology transitions, corporations go through a period in which software developers gain tremendous power. On one hand, it makes sense that those who understand new and complicated technologies need to be out in front. On the other, developers have an agenda that might not align with business objectives. This is where we are today, and it is an uncomfortable time for both IT management and business leaders. The technologies rippling throughout industries—mobile and cloud computing and big data analytics–are causing dramatic and painful...
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