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Hurwitz & Associates - Insight is Action

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Godfrey Sullivan’s Keynote for this year’s Splunk User Conference had the audience buzzing with excitement as Splunk Version 6 and Splunk Cloud were announced.  Both offerings are intended to allow business users to gain more actionable insight from Splunk’s ability to capture, store and search nearly any type of log-data.  Fraud detection for financial services companies was one of the featured Splunk use cases, along with smart grid technology.  In addition, one of the founders of Splunk’s most recent (and first) acquisition, BugSense spoke during the keynote.  After spending the day talking with current Splunk customers, partners and executives, I had the following...
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What is the big deal about big data?

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I have begun writing a weekly blog for Bloomberg BusinessWeek. I am pleased to be able to republish my discussions on my blog site. In this blog I discuss the value of big data and its implications for the business. Your comments on this blog are welcomed.   The ability to analyze mountains of data is important, but managers need to be wary of suppliers relabeling a traditional product as new technology    ...
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