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Hurwitz & Associates - Insight is Action

Marcia Kaufman - Principal Analyst & COO

Marcia Kaufman Headshot 1 small

 Marcia A. Kaufman is a Principal Analyst and COO of Hurwitz & Associates, LLC, a research and consulting firm focused on emerging technology including cloud computing, big data, analytics, software development, service management, and security and governance. She has written extensively on the business value of virtualization and cloud computing, with an emphasis on evolving cloud infrastructure and business models, big data, and data-encryption and end-point security. Marcia has more than 20 years of experience in business strategy, industry research, distributed software, software quality, information management, and analytics. Marcia has worked within the financial services, manufacturing, and services industries. During her tenure at Data Resources Inc. (DRI) she developed sophisticated industry models and forecasts. She holds an AB from Connecticut College in mathematics and economics and an MBA from Boston University.

Marcia is a co-author on six retail For Dummies books including: Big Data for Dummies, Hybrid Cloud for Dummies, Cloud Computing For Dummies, Service Management For Dummies, and Service Oriented Architecture For Dummies, 2nd Edition (all John Wiley & Sons). She is also a co-author on many custom published For Dummies titles including Service Virtualization For Dummies, IBM Edition (2013), Platform as a Service For Dummies, CloudBees Special Edition (2012), Cloud for Dummies, IBM Midsize Company Limited Edition (2011), Private Cloud For Dummies (2011) and Information on Demand For Dummies (2008) IBM Limited Edition (all John Wiley & Sons).